Blog Post

10 Reasons You Should Love Blogging

  • By Amy Willis
  • 24 Oct, 2017

Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By Amy Willis 10 Nov, 2017

“We’re weeping!” said The Mail,

 “ It's time to get hankies at the ready” said The Mirror 

“Whether you love it or hate it, the new John Lewis  Christmas advert  has caused quite the stir” said The Sun.

Britain’s favourite high street giant John Lewis  has created a monster of a Christmas weepie. The long-awaited ad, which for many now heralds the start of Christmas each year has been trickled out to the masses over the last few weeks with various leaks to the press and social media including a special twitter account which appeared earlier this week @UnderTheBed2017  showing a tiny clip of the monster we now know as Moz.

Some are weeping at the story, some are discussing the soundtrack and some think its not festive enough, but they are all talking, up and down the country and John Lewis has very successfully once again put its name at the front of our minds for this important time of the year when the battle for where we spend our festive pounds intensifies.

Having made its debut online today the advert will premiere around 9.30pm this evening on Chanel 4 and the Sky channels. This advert like its predecessors will have cost around £7million around £1M of that will be the filming element and the remaining £6m to cover marketing and advertising both in store and on TV but the fact they are doing it year on year proves they believe it contributes to their bottom line and is worth the spend.

 John Lewis teamed up with director Michel Gondry who has made adverts for the like of Coca Cola and BMW as well as being the director and writer of Eternal Sunshine of the Spotless Mind. Elbow provides the music playing The Beatles Golden Slumbers. So they haven’t just chosen any old video company and director to create this very polished piece.

 As business owners we all know that video is taking over the world and businesses that use video as part of their marketing strategy claim it’s the videos that lead to an increase in impression share and sales. Just look how every social media site is adding more and more video-centric features.

We may not all have John Lewis sized budgets and we don’t need to have, but as well as enjoying the Moz experience this evening on television, take a moment to consider how our increasing hunger for the visual narrative and how our engagement with a brand through story telling works across all types of businesses and ensure that you are not missing higher sales this Christmas through a lack of good video content on your website.

 

https://www.youtube.com/embed/Jw1Y-zhQURU

 


Share by: