Content marketing at it's best! How to videos are amazing at nurturing a loyal online audience through distribution of valuable content.
How to videos can also be used as a replacement to the boring instruction manual.
Designed to deliver the nature of your product, brand and marketing objectives; how to videos are usually highly targeted. Depending on the nature of your audience, scripting is adapted. If we’re talking to people who have already bought your product for example, then a degree of prior knowledge can be presumed.
The many uses of how to videos:
- Self help customer service - ease the strain on contact centres.
- Help content - customer loyalty.
- Series of how to videos - attract and retain a loyal audience.
- Ideal for social use & great for SEO
- Staff training on specific products.
So why use Wicked Creations to create your How To video?
Well we aren't called Wicked Creations for nothing are we? It's what we do. We understand business and marketing as well as film so can give you advice on what really works.
We also have an aerial filming division skypower.co.uk who can add that extra dimension with superb overhead views if appropriate and because they carry out a lot of work for film and TV you get to benefit from great camera skills and production equipment which is out of the reach of most video companies.
How does it work?We come and find out all about you and what your message is, working with you to create a storyboard for your film. One that will reach and engage your audience and help guide them towards your goal.
When you are happy and we all understand the brief we start to film, following which our technical wizards will edit the footage into a Wicked Creation with music, special effects, interviews, text overlays or whatever else it takes to show how great you are and how easy it is to use and understand your products.